Our Story

Welcome to Carter Girls & CO

Carter Girls & CO is your ultimate destination for the chic woman on the go. We know how demanding life can be—balancing a career, kids, family, relationships, and social commitments, all while trying to find time for yourself. That’s why our mission is simple: to provide you with stylish, practical essentials that help you conquer your day with confidence and ease.
Whether you’re leading a boardroom, running errands, packing up the car for soccer practice, or getting ready for a well-deserved night out, we’ve got you covered. Every woman deserves to feel beautiful, empowered, and unstoppable—no matter where life takes her. Our products are designed to make you look and feel like the boss babe you are, because you are the CEO of your destiny every single day.
XOXO, Carter Girls & CO

Meet the CEO: Nicole Carter

Hey, Dolls! I’m Nicole Carter, the founder and CEO of Carter Girls & CO. This brand was born out of my own struggles as a single mom of two girls, juggling life’s endless responsibilities while trying to feel and be my best self. I knew there had to be a way to simplify beauty and style without sacrificing confidence, so I created Carter Girls & CO to help women like me feel effortlessly put together, no matter how chaotic life gets.
Growing up, I watched my father run Carter Jewelers in Rhode Island while my mother managed an office—both always dressed for success and walking the walk. Their example taught me that even when life feels overwhelming, how you present yourself can shift your mindset and fuel your ambition.
I want every woman to feel powerful, stylish, and in control of her destiny—because you deserve it. Through Carter Girls & CO, I hope to share tools and tricks that make looking fabulous easy, so you can focus on chasing your dreams and living your best life.
Wishing you confidence, success, and a little extra sparkle,
Nicole Carter

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